The cannabis industry is changing rapidly in 2018. Many of the changes are also affecting the medical cannabis industry more specifically. Keep an eye on these five medical cannabis industry trends now and in the future.
1. Cannabinoids Come to Healthcare
There are over 100 different known cannabinoids right now. THC and CBD are two of the best known, and currently, most research is focused on them. The results thus far are promising, but more research is needed to truly confirm medical cannabis’s effectiveness in the treatment and management of almost any health condition.
That said, medical cannabis is experiencing a new level of acceptance in the healthcare industry. More medical practitioners are taking notice of recent research, and more are willing to at least consider medical cannabis for some of their patients.
Use of medical cannabis in the healthcare industry is expected to continue trending upwards, especially as more research confirms exactly what cannabis can do.
2. More Educational Efforts
As legalization brings cannabis to more recreational users and medical marijuana gains more acceptance in healthcare, the cannabis industry is growing. This has led to the acknowledgement of the very clear gap in knowledge between those in the industry and those outside of it.
More researchers and medical professionals are interested in cannabis, and the need for education is pronounced. Efforts to educate patients are also gaining steam, especially as more people turn to medical marijuana for assistance in managing the symptoms of many different conditions.
Currently, California is leading the way with formalized education programs at the university level. More universities are likely to follow suit, and more consumer education programs are likely to become available in the new future. This will be especially important when recreational cannabis becomes legal in Canada.
3. CBD Takes Off
Cannabidiol, or CBD, is just one of the many cannabinoids. As mentioned, it’s one of the best-known and best-studied cannabinoids right now. CBD is only just now coming to the attention of medical researchers who are exploring the compound’s potential.
CBD has really started to come into its own in 2018, as more medical research demonstrates its potential. So far, CBD has been shown to reduce inflammation. Most users report it helps them achieve a state of wakefulness and mindfulness, allowing them to focus on the task at hand. The market for CBD is growing, and this trend is expected to continue.
4. A Reduction in Alcohol’s Popularity
This is less a trend in the medical cannabis industry and more of a trend in consumer behaviour. As cannabis becomes legal in more places, consumers are opting to trade in their alcohol for cannabis.
This is largely reflected in the recreational market, not the medical market. Nonetheless, some people who have been “self-medicating” with alcohol may turn to medical marijuana instead. As medical cannabis is the only legal form of cannabis in Canada currently, some people may seek out medical treatment they wouldn’t have otherwise looked for.
5. Medical Cannabis Moves to the Wellness Industry
The wellness industry has been keeping a keen eye on medical cannabis for some time now. It looks as though 2018 is finally the year of mass acceptance and, in turn, the wellness industry has started incorporating medical cannabis into its offerings.
More research is needed to determine if medical cannabis has any benefits for those without a diagnosed medical condition. Research is still determining what benefits cannabis offers to those with a variety of different ailments. As time goes on, new trends will undoubtedly emerge. For now, keep an eye on these ones.