The wellness industry is booming as more people become interested in the idea of preventative medicine, ongoing health, and overall well-being. Unlike the medical industry, the wellness industry is focused on people who are still relatively healthy. These people hope to maintain their health by engaging in health-promoting activities.
Some of the wellness industry’s activities are well-established as health promoting, while others are a little more circumspect. Lately, the industry has become more interested in medical cannabis. While research about the medicinal properties of cannabis is still ongoing, the wellness industry is looking to see what it can do for people before they become ill.
Here are a few of the most interesting ideas about medical cannabis in the wellness industry right now.
1. Cannabis Yoga
Yoga is an ancient religious practice hailing from India. It combines motion and stretching of the body with breath meditation and mindfulness. Advocates suggest this sacred practice has benefits for the physical body, the mind, and the human spirit as well. Religious aspects aside, most reports indicate yoga is indeed good for people, since it encourages physical activity and a focus on mindfulness and meditation.
The use of medical cannabis also started thousands of years ago in India and the surrounding areas. Some proponents of medical cannabis suggest it may have benefits for those looking for relief of anxiety and other mental health conditions. Some research also suggests CBD can improve focus and motivation.
The wellness industry has thought to combine yoga and medical cannabis, creating cannabis yoga practices. Participants take their dosage and then complete their yoga practice. Whether it has any additional health benefits remains to be seen.
2. Cannabis at the Spa
The wellness industry includes some quasi-medical treatments, such as registered massage therapy and chiropractic. It also includes virtually any offering at a spa, from so-called relaxation massages to myomassology, reflexology, and reiki, practices which have yet to be proven to have any real health benefits.
The spa industry has embraced medical cannabis as a way of potentially enhancing treatments and enticing new customers. Some massage therapists now include cannabis-infused creams or use cannabis oils as part of their practice.
3. Skin Care
The skin is the human body’s largest organ. It provides vital protection for internal organs while also acting as the primary interface between the body and the outside world. As such, it’s important to keep the skin healthy. Skin disease and disorder range from the serious, such as melanomas, to the less concerning, such as dry skin or minor rashes.
Most people want to keep their skin hydrated, wrinkle-free, and blemish-free. Some companies have started incorporating medical cannabis into their skin care offerings. These products often tout the anti-inflammatory properties of cannabis, suggesting the moisturizer or cream will help reduce redness and inflammation of the skin.
Some creams also suggest they can help soothe aches and pains, such as those associated with achy joints or sore muscles. Whether this is true is up for debate. It’s likely most of these products don’t contain enough cannabis to truly be effective, and topical application is not the most effective route for pain relief.
4. Health Foods
The wellness industry also has a huge stake in nutrition and diet. Fad diets are common, and the promotion of “superfoods,” such as kale, sometimes overstates the benefits of particular foods. Health-conscious consumers often flock to the latest trend in nutrition, whether it’s quinoa, the keto diet, or cold-pressed juices.
Lately, cannabis products have been cropping up here too. Some wellness beverages have started adding CBD to their offerings. Loose-leaf and cold-brew teas have also adopted medical cannabis.
Again, the medicinal benefits of these products haven’t been proven. In time, some of them may be proven to work, while most others will be little more than fads. Ongoing medical research will help guide the way.